Community Engagement & PR
Built relationships with some of the biggest gaming and esport companies in the world including Blizzard, Twitch, Corsair, TeamLiquid, and more.
Surveys
ting internet surveys
NBC segment
Campaign Strategy & Execution
We A/B tested two concepts—product benefits vs. local storytelling. The local angle significantly outperformed, so we expanded it across all our Ting towns, featuring team members at the heart of every touchpoint.
This hyperlocal strategy emphasized our deep community ties and personalized service, setting us apart from national competitors.
Key assets:
Video Ads: 15/30s (16:9 & 9:16) for OTT and paid social
Digital Ads: Google Display, Meta, Reddit, LinkedIn, and more
Direct Mail: Town-specific DMs featuring local Ting employees
Billboards: Localized placements in every Ting town
Radio Ads: 15s local radio spots voiced by real Ting employees
Blog Content: Series of eight employee interviews shared throughout the campaign
Email Campaigns: Town-targeted emails with employee spotlights and blog content
Results & Impact
📌 120% increase in orders
📌 60% decrease in CAC due to employee participation
📌 54,000 organic social impressions
📌 1,800 blog sessions driven by local storytelling
By putting real faces to our brand, we created a campaign that didn’t just market Ting Internet—it built trust, fostered community engagement, and turned employees into brand ambassadors.
reddit growth, metrics etc
iphone smash
front page of reddit
face of the brand on reddit/all social channels
Working with some of the biggest creator agencies in the world (including Nebula, Linus Media Group, Bottle Rocket Management and Rogue Rocket), I owned the outreach, contract negotiations, scope of work, and delivery of ad integrations.
Campaign Strategy & Execution
We A/B tested two concepts—product benefits vs. local storytelling. The local angle significantly outperformed, so we expanded it across all our Ting towns, featuring team members at the heart of every touchpoint.
This hyperlocal strategy emphasized our deep community ties and personalized service, setting us apart from national competitors.
Key assets:
Video Ads: 15/30s (16:9 & 9:16) for OTT and paid social
Digital Ads: Google Display, Meta, Reddit, LinkedIn, and more
Direct Mail: Town-specific DMs featuring local Ting employees
Billboards: Localized placements in every Ting town
Radio Ads: 15s local radio spots voiced by real Ting employees
Blog Content: Series of eight employee interviews shared throughout the campaign
Email Campaigns: Town-targeted emails with employee spotlights and blog content
Results & Impact
📌 120% increase in orders
📌 60% decrease in CAC due to employee participation
📌 54,000 organic social impressions
📌 1,800 blog sessions driven by local storytelling
By putting real faces to our brand, we created a campaign that didn’t just market Ting Internet—it built trust, fostered community engagement, and turned employees into brand ambassadors.
New Town Launches
Colorado Springs
Carlsbad
Sanford, etc
Giveaways, brand integrations
To capitalize on the excitement and popularity of March Madness, we tested a giveaway-driven promotion alongside our standard offer. One lucky new customer who signed up during the promo period won a $1,300 watch party prize pack.
To engage existing customers—and expand our reach—we also launched a March Madness Bracket Battle, where participants could compete for a second prize pack.
Campaign Strategy & Execution
We used a mix of OTT ads, social media, direct mail, and email marketing to maximize reach and engagement.
Key assets included:
Video Ads: 15/30s (16:9 & 9:16) for OTT and paid social
Digital Ads: Google Display, Meta, Nextdoor, and more
Direct Mail: Two variations for A/B testing
Social Content: Reels, graphics, and posts across Facebook, Instagram, Twitter, Reddit, and LinkedIn
Landing Pages: Dedicated promo page + Bracket Battle entry page
Email Nurture Series: Targeting Bracket Battle participants who have shown interested in Ting
Results & Impact
📌 70% increase in orders
📌 330 qualified new leads generated
📌 700+ Bracket Battle submissions
📌 $0.86 CPC on FB/IG
This campaign successfully combined customer acquisition, engagement, and social exposure, leveraging a timely sports event to drive interest and action.
Community Engagement
Ting/Bro-Am
Ting/C4K
Hello Internet
NPR/Hidden Brain
H3H3 Productions
Reddit Upvoted
For Pride Month, we launched a PFLAG donation campaign that put our values into practice by donating $10 from every Ting order and pre-order to local PFLAG chapters in our Ting towns.
Our goal was simple: support LGBTQ+ communities in a meaningful way while reinforcing our commitment to fostering acceptance and equality.
Campaign Strategy & Execution
Rather than a one-off initiative for just the month of Pride, we designed a summer-long campaign that combined community engagement, awareness-building, and tangible impact. We created a bold, vibrant visual identity that represented diversity and inclusivity, ensuring the campaign stood out across multiple platforms.
Key assets included:
Highlight Video: 15 secs (16:9 & 9:16) for OTT, paid social and organic social
Blog Content: Interviews with six PFLAG chapters about their local efforts, how to get involved, and more
Marketing Collateral: Handouts distributed at local Pride celebrations and other Ting-sponsored events, as well as tabletop signage and Pride swag
Landing Page: Built a custom tinginternet.com/pride page featuring campaign details, a real-time donation tracker, local event calendar and more information about PFLAG
Results & Impact
📌 Over $60,000 raised for local PFLAG chapters
📌 Four PFLAG chapters featured Ting in their quarterly newsletters
📌 40% increase in orders
📌 140% increase in engagement rate on organic social
By aligning our brand with real action, we built meaningful relationships, drove measurable impact, and reinforced Ting Internet’s reputation as a company that champions inclusivity—not just in words, but in practice.
The overwhelming support from our community was a testament to the importance of this initiative, and the recognition from PFLAG chapters allowed us to strengthen long-term relationships and open doors for future collaborations.
