Content Marketing & PR

I use content to create value at every stage of the funnel. From education to conversion, these programs paired clear strategy with simple storytelling to bring in millions of organic visitors, earn national media coverage, and drive measurable growth.

Lower Your Data Usage

At Ting Mobile, I developed a content strategy built around one clear value proposition: the less mobile data you use, the less you pay.

We educated prospects and existing customers on how to reduce their data usage across a variety of channels and formats, helping them understand why Ting Mobile was the smarter choice for mobile service while building trust in the process. The program grew organic reach, turned readers into customers, and reduced churn.

Strategy & Execution

  • Researched, wrote and curated 100+ blog posts and 50+ videos, all focused on tips and tricks to help users reduce their data usage.

  • Created video content including "Ting Tip," "App of the Week," and "Ting Download" episodes across YouTube and Facebook that highlighted data-saving strategies and tools.

  • Produced a "Cut Your Data" ebook/physical handout which received 60k downloads and became the best performing live event collateral for three years.

  • Developed a “Hack your phone plan: A smartphone plan under $20” blog post which drove 6000 conversions at a $120 CAC, 120K organic visitors per month, 2.8M impressions on Facebook and 1.5M impressions on Reddit.

  • Partnered with mobile and budget-focused publishers (e.g. AndroidPolice) for branded content segments which highlighted our data saving strategies.

  • Data saving content was consistently some of the best performing organic content across social media for the entire lifespan of Ting Mobile.

  • Also utilized in onboarding, monthly newsletters and customer support resources to help lower churn.

Results & Impact

📌 400K+ monthly organic blog visitors
📌 5M+ organic views on YouTube, 3M+ organic views on Facebook
📌 Top performing blog post drove 6000 conversions at a $120 CAC
📌 Built brand credibility and positive sentiment for Ting by helping users pay less, not more
📌 Reduced churn through educational customer touchpoints

Insight-Driven Campaigns

Working alongside PR firms and research companies, I ran a variety of national surveys to uncover everyday tech misconceptions and consumer behavior trends. These insights fueled high-performing video, blog, landing page, interactive, and ad content that received national coverage. These campaigns educated prospects, helped establish Ting as a trusted authority in the space, and guided users along our full-funnel content strategy.

Strategy & Execution

To generate engaging content that resonated with everyday consumers, I launched national survey campaigns that uncovered tech knowledge gaps and behavioral insights:

Internet Knowledge Survey

  • Surveyed 1,500 Americans on internet terminology, revealing widespread confusion around common terms like bandwidth and latency.

  • Created a glossary landing page, blog post, interactive quiz, and “Fiber 101” video series to simplify complex topics, positioning Ting as an internet provider that operates through clarity, not confusion.

  • Utilized content across the funnel (conversion, retargeting, and organic) to educate prospects, drive leads, and convert audiences.

  • Glossary page was utilized in lifecycle marketing campaigns and onboarding resources.

Device Longevity Survey

  • Explored how long consumers keep their smartphones, informing product positioning and sparking national conversation, as 55% of Americans said they plan to keep their current device for 3-5 years.

  • Secured a segment on NBC News to discuss these survey results during an iPhone 11 launch news story.

IoT Device Survey

  • Surveyed 1,500 U.S. households to compare perceived vs. actual connected device counts, uncovering a 68% underestimation.

  • Turned results into a high-performing blog post, social ad campaign, and visual content that helped highlight the demand for reliable fiber internet.

Results & Impact

📌 Internet Knowledge Survey drove +22% CTR through retargeting efforts
📌 National TV exposure and widespread press reinforced Ting’s reputation as an advocate for consumer clarity
📌 Fiber 101 series drove strong engagement and social shares, including 150K+ views on YouTube and 20K on LinkedIn
📌 Ads built from IoT data drove a 16% lower CAC compared to benchmarks