Content Marketing

Whether educating customers, boosting search visibility, or driving conversions, I’ve used content create value at every stage of the funnel. These initiatives paired strategy and storytelling to bring in millions of organic visitors, launch viral explainers, and earn national media coverage.

Lower Your Data Usage

At Ting Mobile, I developed a content strategy built around one clear value proposition: the less mobile data you use, the less you pay.

We educated consumers on how to reduce their data usage across a variety of channels and mediums, ultimately helping them lower their monthly phone bill while building trust (and lowering churn) in the process.

Strategy & Execution

  • Researched, wrote and curated 80+ blog posts and 50+ videos, all focused on tips and tricks to help users reduce their data usage.

  • Produced a "Cut Your Data" ebook/physical handout which received 40k downloads and became the best performing live event collateral for three years.

  • Created video content including "Ting Tip," "App of the Week," and "Ting Download" episodes across YouTube and Facebook that highlighted data-saving strategies and tools.

  • Partnered with mobile and budget-focused publishers (e.g. AndroidPolice) for branded content segments which highlighted our data saving tips.

  • Data saving content was consistently some of the best performing organic content across social media for the entire lifespan of Ting Mobile.

  • Also utilized in onboarding, monthly newsletters and customer support resources.

Results & Impact

📌 400K+ monthly organic blog visitors
📌 5M+ organic views on YouTube, 3M+ organic views on Facebook
📌 Built brand credibility and positive sentiment for Ting by helping users pay less, not more
📌 Reduced churn through educational customer touchpoints

Insight-Driven Campaigns

Working alongside PR firms and research companies, I ran a variety of national surveys to uncover everyday tech misconceptions and consumer behavior trends. These insights fueled high-performing video, blog, landing page, interactive, and ad content that received national coverage. These campaigns educated prospects, helped establish Ting as a trusted authority in the space, and guided users along our full-funnel content strategy.

Strategy & Execution

To generate engaging content that resonated with everyday consumers, I launched national survey campaigns that uncovered tech knowledge gaps and behavioral insights:

Internet Knowledge Survey

  • Surveyed 1,500 Americans on internet terminology, revealing widespread confusion around common terms like bandwidth and latency.

  • Created a glossary landing page, blog post, interactive quiz, and “Fiber 101” video series to simplify complex topics and drive traffic and engagement.

  • Led a targeted ad campaign to amplify reach and retarget confused consumers with educational assets.

Device Longevity Survey

  • Explored how long consumers keep their smartphones, informing product positioning and sparking national conversation, as 55% of users said they plan to keep their current device for 3-5 years.

  • Secured a segment on NBC News to discuss the results and how Ting helped people save money by using their personal device longer than ever before.

IoT Device Survey

  • Surveyed 1,500 U.S. households to compare perceived vs. actual connected device counts, uncovering a 68% underestimation.

  • Turned results into a high-performing blog post, social ad campaign, and visual content that helped highlight the demand for reliable fiber internet.

Results & Impact

📌 National TV exposure and widespread press reinforced Ting’s reputation as an advocate for consumer clarity
📌 Fiber 101 series drove strong engagement and social shares, including 150K+ views on YouTube and 20K on LinkedIn
📌 Ads built from IoT data increased CTRs by 60%
📌 Glossary page used in onboarding, education and conversion journeys