Integrated Brand Campaigns

I helped double Ting Internet’s customer base through full-funnel brand campaigns across digital, social, traditional, and experiential channels. From paid media and strategic partnerships to custom landing pages and live events, each element worked together to build awareness, earn trust, and drive growth.


Internet That Gets You

Competing against well-established internet providers like Xfinity and Verizon who began offering a similar fiber internet product, we needed to differentiate Ting Internet in a way that highlighted our unique strengths. After an initial A/B test to prove out our concept, we decided to lean into what truly set us apart: our local presence and real employees who live and work in the communities we serve.

By putting real faces to our brand, we created a campaign that didn’t just market Ting Internet, it built trust, fostered community engagement, and turned local employees into brand ambassadors.

Campaign Strategy & Execution

We initially A/B tested two concepts, one focused on Ting’s key benefits and one centered around our local teams. The local approach significantly outperformed the former, so we expanded this concept across all our Ting towns, featuring team members at the heart of every touchpoint.

This hyperlocal strategy emphasized our deep community ties and personalized service, setting us apart from national competitors.

Key assets:

  • Video Ads: 15/30s (16:9 & 9:16) for OTT and paid social

  • Digital Ads: Google Display, Meta, Reddit, LinkedIn, and more

  • Direct Mail: Town-specific DMs featuring local Ting employees

  • Billboards: Localized placements in every Ting town

  • Radio Ads: 15s local radio spots voiced by real Ting employees

  • Blog & Social Content: Series of eight employee interviews shared throughout the campaign

  • Email Marketing: Town-targeted emails with employee spotlights and blog content

Results & Impact

📌 120% increase in orders YoY
📌 60% decrease in CAC due to employee participation
📌 54,000 organic social impressions
📌 1,800 blog sessions driven by local storytelling

Connecting with Pride: All Summer Long

For Pride Month, we partnered with PFLAG to turn Ting Internet growth into local support, donating $10 from every order and pre-order to nearby PFLAG organizations. The campaign reinforced our commitment to LGBTQ+ communities through meaningful action, not just words.

It strengthened Ting’s reputation for inclusivity, deepened community relationships, and opened the door to future collaborations—all while earning strong support from customers, community members and local PFLAG chapters.

Campaign Strategy & Execution

Instead of your typical Pride Month initiative, we designed a summer-long campaign that combined community engagement, awareness-building, and tangible impact. We created a bold, vibrant visual identity that represented diversity and inclusivity, ensuring the campaign stood out across multiple platforms.

Key assets:

  • Highlight Video: 15 secs (16:9 & 9:16) for OTT, paid social and organic social

  • Blog Content: Interviews with six PFLAG chapters about their local efforts, how to get involved, and more

  • Marketing Collateral: Handouts distributed at local Pride celebrations and other Ting-sponsored events, as well as tabletop signage and Pride swag

  • Landing Page: Built a custom tinginternet.com/pride page featuring campaign details, a real-time donation tracker, local event calendar and more information about PFLAG

Results & Impact

📌 Over $60,000 raised for local PFLAG chapters
📌 Four PFLAG chapters featured Ting in their quarterly newsletters
📌 40% increase in orders
📌 140% increase in engagement rate on organic social

March Madness

To capitalize on the excitement and popularity of March Madness, we launched a giveaway-driven national campaign alongside our standard promotional offer. To bring more visibility to the campaign and include our existing customers, we also introduced a second giveaway tied to a custom March Madness Bracket Battle, open to anyone who completed a bracket.

This campaign successfully combined entertainment, competition, and promotion, leveraging a timely sports event to drive top-of-funnel interest and action for Ting Internet.

Campaign Strategy & Execution

This campaign included a layered approach that blended lead generation, conversion, and community engagement. At its core was a $1,300 watch-party prize pack giveaway for new Ting customers who signed up during the promotional period.

To ensure our existing base could also take part (and to drive reach, engagement, and new leads), we introduced the Ting March Madness Bracket Battle: a fun, shareable experience that allowed anyone to compete for a second $1,300 prize pack by submitting their own March Madness bracket.

Key assets:

  • Video Ads: 15/30s (16:9 & 9:16) for OTT and paid social

  • Digital Ads: Google Display, Meta, Nextdoor, and more

  • Direct Mail: Two variations for A/B testing

  • Social Content: Reels, graphics, and posts across Facebook, Instagram, Twitter, Reddit, and LinkedIn

  • Landing Pages: Homepage takeover, dedicated promo page, and March Madness Bracket Battle landing page

  • Email Marketing: A targeted nurture series to re-engage leads who entered the Bracket Battle

Results & Impact

📌 70% increase in orders YoY
📌 330 qualified new leads
📌 700+ Bracket Battle submissions
📌 $0.86 CPC through Meta ads (55% decrease vs. benchmark)